GetResponse and AWeber are designed for the same purpose. They facilitate the creation and sending of e-newsletters or email marketing materials to subscribers based on specific intervals or in response to an action. Additionally, they automate the sending of responses to subscribers or the sending of vouchers for products to encourage current or potential customers. They are highly useful tools in online marketing campaigns. If you are to use any of them, it’s always advisable to learn more about their features, prices, and other important aspects to properly decide which one to choose.
Interestingly, both GetResponse and AWeber are being marketed for their ease of use. So which one is the easier option for email marketers? Which one should you choose? Examine the different aspects of these two great email marketing and e-newsletter creation services.
Interface/Ease of Use
Since both of these email marketing services tout their ease of use, what better way to start this comparison than to compare GetResponse and AWeber’s interface and perceived ease of use. GetResponse’s interface can be described as something traditional and familiar. It may look old but not necessarily outdated. The interface is generally responsive and there’s nothing to complain about. AWeber similarly comes with an easy-to-use interface. It provides a basic way of accessing functions like creating, scheduling, and sending campaigns. The drag-and-drop system in both also makes it easy to create and customize emails.
Both offer various options for managing and segmenting lists so they can be easily examined. Creating segmentation rules is also hassle-free for both. If you need to add lists from other email marketing services, the processes are relatively easy. Aweber has already ditched its policy of requiring subscribers to reconfirm their subscription so importing mailing lists to it is now better.
Performance and Features
As two of the leading email marketing services around, GetResponse and AWeber are mostly comparable in performance, functions, and features. To make this comparison more insightful, though, the focus will be on the following aspects: deliverability, autoresponder, split testing, analytics, and templates.
In terms of deliverability, based on claims and the reviews of users and bloggers, it is safe to say that both have deliverability rates of at least 90%. GetResponse claims to have a 99% deliverability rate while AWeber claims to have at least 98%.
For the autoresponder feature, GetResponse has a slight advantage mainly because Aweber is limited to time-based autoresponder messages. This means that autoresponders may only be set to send emails based on predefined time intervals. It lacks the action-based autoresponder feature of GetResponse that allows you to send emails in response to specific actions. Additionally, GetResponse’s autoresponder comes with an indicator for the number of contacts who have already completed the autoresponder sequence you set so you can move them to a new sequence if you want.
When it comes to split testing, GetResponse also emerges as the winner for the ease of use alone. You can simply turn the A/B testing “switch” on to start doing a split test for everything, from the subject line of your email to the body or content. It’s an added bonus that GetResponse comes with the neat feature of letting you send emails to a number of separate segments as part of the test. After you determine the winning email from the test, you can just proceed to sending it to the remaining segments to which you haven’t sent the email yet.
GetResponse A/B Testing
Screenshot of the AWeber Split Testing Tutorial (Doing it is not as straightforward as GetResponse’s method)
Of course, it’s also important to evaluate the analytics function of both email marketing services. In this regard, it’s difficult to pick a clear winner because preferences for viewing data are not the same for everyone. If you are the type who wants to see a clean presentation with minimal amounts of data first before clicking further to view more details, GetResponse is the option for you. However, if you prefer to see most of the data in one page, you are likely to prefer AWeber.
Lastly, based on the templates provided, you won’t go wrong by choosing either option. Both offer customizable templates in different categories. They also offer responsive templates (the email equivalent for responsive web design) that automatically adjust based on the display resolution or screen size of the device used to view them. This feature is particularly useful when your emails are being read by your target audience through mobile devices.
Of course, the price should never be considered as the main deciding factor but it’s always an important detail to consider. For this comparison, GetResponse is the undeniable winner. GetResponse offers prices of $15, $25, $45, $65, $145, $250, and $450 for 1,000, 2,500, 5,000, 10,000, 25,000, 50,000, and 100,000 subscribers respectively. Even better, annual discounts are given cutting costs by up to 18%. All of these prices come with an unlimited number of monthly emails. With AWeber, the lowest price is $19 for the 500-subscriber plan.
Take note that this is just for 500 subscribers whereas GetResponse’s lowest price of $15 is for the 1,000-subscriber plan. Other prices for AWeber are $29, $49, $69, and $149 for 2,500, 5,000, 10,000, and 25,000 subscribers respectively. If you have more than 25,000 subscribers, you will have to contact AWeber for the details on the prices. This means that you can’t simply update to a higher plan without contacting AWeber. AWeber offers discounts for quarterly payments but overall, these are not enough to outmatch GetResponse in the price contest.
Both GetResponse and AWeber offer one-month free trials but GetResponse offers the better deal as it does not require your credit card details as you do the trial.
Integration with Other Services
It is not a rarity having to integrate an email marketing service with other web services such as Amazon Payments, Paypal, Facebook, and content management systems like Magento. In this aspect, AWeber appears more appealing as it offers a much more straightforward and quicker integration. GetResponse’s integration involves the use of Zapier, a third party application, to do a “zap” to make the integration work. It’s not that much of a hassle using it but who wants to go through another layer of processes when you can just complete the integration with a few clicks without having to go to another dashboard? Additionally, both provide the APIs necessary to access data and other functions.
GetResponse and AWeber are doubtlessly good email marketing service options. Before, recommending GetResponse over AWeber was a no brainer as AWeber’s range of features, policies, and pricing couldn’t compare with what GetResponse offers. AWeber has since changed and is now more competitive. Still, GetResponse continues to have its edge in almost all parameters and so AWeber needs to catch up technically to present concrete value over GetResponse.